Updates on Production

I’m frustrated too…

April 8, 2009

I am sorry the announcement is taking so long. I promise there is a very good reason for this, and once we do tell you exactly what’s going on it’ll all make sense. The deal we are putting together is really cool, but unfortunately ‘really cool’ also means there are lots of things that lots of different people have to agree on, numerous parts to put together, and a TON of paperwork to do. This takes time. Please understand that, for reasons that should be obvious, we just can’t publicly talk about deals while they are being negotiated.
What’s funny was that when I laid out the schedule for this announcement, I tried to way overextend the time I thought it would take so as to give us tons of leeway if something like this happened. Well, we have already missed the longest possible date I thought it would take to get to the announcement.
I know, I know.
Here is what I can tell you:
-The release date is not set, but it’s almost certainly going to be either in September, or possibly October of this year (2009). So like six months, give or take.
-Yes, it’s going to be a major release on thousands of screens all over America; essentially indistinguishable from any other major studio release in that regard.
-Once the deal is FINALLY papered, I will tell you what it basically is, why it took so long, why we are all excited about it, and the other plans we have for the movie.
Believe me, NO ONE is more frustrated and anxious about this than me. But sometimes, there’s nothing you can do but sit on the sideline and wait it out. Even I am in a holding pattern now; I have basically no role, Sean and the people with experience in making these deals are handling everything. Not my specialty, but part of the game.
[No comments on this post, there is nothing to talk about until the announcement]

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