I Hope They Serve Beer In Hell

Once the tour starts, we will have an efficient and streamlined process to get the pictures and video from the premieres up, usually either that night or the next day, so there will be a minimal lag time between the end of the event and the record of it.

That didn’t happen on the Seattle and Portland stops because they were early and they were our first ones. We didn’t have the tour bus, we didn’t have the professional video and camera guys we will have for the main tour, etc, etc. The only way we could get up to the pacific northwest was to do it early and do it with a skeleton crew, so we did it, and it made things go a little less smoothly than they will later.

That being said, we did get some decent video of the Seattle premiere. See below:

Some of the other reviews that have been coming back from fans:

“The movie is hilarious, legitimately one of the best written movies I have seen in a long time.”

“The three-dimensional nature of the characters threw me off, and this is why I enjoyed the movie the most. Not many laugh-out-loud funny movies can pull off serious moments and complex characters.”

“I just got back from the Seattle premiere. I’m very impressed with the whole thing. Completely sold. I know you (and other reviewers) have mentioned it before, but the whole thing was completely believable and relatable, and that to me was the greatest achievement of the movie.”

“All in all it was a great movie, and a great night. Total win.”

“The movie itself was awesome. It was fucking hilarious and had me laughing from start to finish; there was just line after line of funny. While there were short periods without any jokes, just storyline and whatnot, it fit really well. Some movies during those scenes, you sit there asking yourself when the next joke will be. But not with this. You weren’t waiting for the sappy scene to end so they could start making fun of fat chicks, you were drawn into the story and started to care about the characters.”

“I was at the Seattle screening and I have to tell you that I had pretty low expectations going in, I enjoy your comedic style and quick wit, but was concerned how it would translate on screen. You nailed it dude – very well done!”

“This movie is very good, and very funny, and it deserves to be a massive hit.”

“I’ll keep this short and simple, awesome funny flick that even made me cry (by laughing too hard) during the shit scene. I need to re-watch when it comes out just to catch some of the lines missed because people were laughing too hard still from the previous jokes in some instances and you couldn’t hear it.”

You can read all the feedback here, but warning: THIS THREAD CONTAINS SPOILERS!

I want to talk about something else, something that some people have mentioned to me. A bunch of people have emailed me or commented on Facebook or Twitter about how nice I was to them at the premiere. For example:

“As an aside, I wasn’t going to talk to you because I didn’t want to be one of those annoying guys, and I just wanted you to have fun. I specifically told the girl I was with this, but she grabbed you right after you came out of the bathroom and then beckoned me over. So sorry about that, but you were incredibly gracious and nice.”

I appreciate the desire to not bother me, but people, please listen:

This is a promotional tour. I am doing this specifically to show my fans the movie, take pictures with them, sign autographs, and celebrate a little bit. Yeah, the partying and hooking up is fun, but that’s not why I am there. Please feel free to come up to me and ask for a pic or ask me to sign something if that’s what you want. That’s WHY I am going on this tour.

The only people I don’t really like are the fucking weirdos who stare at me for an hour like stalkers, or the drunk idiots who can’t stand up straight and won’t stop bothering me, or the crazy skanks who get violent with me when I won’t hook up with them. But those people are only like 0.1% of my fans–the rest are cool and respectful and normal, and if you are like that, PLEASE feel free to approach me at any time. I want you to have the best experience possible at these events–that’s why we are having them.

There is some shitty news: We had to cancel the Knoxville premiere. I just sent this email out to the people who had bought tickets:

“Due to logistical issues that are beyond our control, we have to
cancel the Knoxville premiere of “I Hope They Serve Beer In Hell.” You
will of course get a full refund for the ticket(s) you purchased. The
credit card company should process the return by Tuesday night at the
latest. If the transaction is not fully refunded by Tuesday night,
email me and I will personally make sure it goes through ASAP.

I am sincerely sorry for this. Even though the issue that caused us to
cancel was beyond my control, this sucks and I apologize. I may be an
asshole, but I love my fans and would never do anything like this
unless the circumstances forced us to. I will make it up to you in any
number of ways:

1. If you want to go to another premiere in a different city, I will
give you tickets for free. Just let me know how many you need and
we’ll work it out. The closest cities to Knoxville that are having
premieres are Lexington, KY, Athens, GA, Columbia, SC, Raleigh, NC,
and Atlanta, GA.

2. If you can’t make it to another city, I will still mail you the
swag bag that you would have gotten at the premiere. Just reply with
your address, and I’ll have it put in the mail ASAP.

3. If neither of these work, anything else reasonable, I will do. Just
ask, and I will try.

Again, I am very sorry about this. The good news is that the movie
opens on September 25th in Knoxville, and you can still see it then.”

The issues won’t affect any other stop, just Knoxville. Sucks, but these are the sorts of things that happen on tours I guess.

EDIT: And I am going to post these two things from yesterday again, maybe some day people will stop asking me these two questions:

-Extra Tickets: I posted this already, but I will post it again since I get asked about it literally twenty times a day: “At each city, we held back a small number of tickets for press and friends, etc, and if some of these go unused, we can admit other people to the theater. The problem is that we can’t always predict what press will or won’t show up, so if you REALLY want to see the movie, just come to the theater. Chances are we will have at least 5-10 open seats, and though I make NO promises about admittance, if we do have space, we’ll admit you free.”

-New PR contact: I have switched up my PR, so all press inquires need to go here. If you sent a request to the other people and haven’t gotten a response, send a new one to Jeffrey, he’ll take care of it:

BWR Public Relations
Jeffrey Chassen
Jeffrey.chassen@bwr-ny.com
Direct: 212.901.3922
Cell: 646.515.5511
292 Madison Avenue
New York, NY 10017

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