I Hope They Serve Beer in Hell–based on the shocking, ridiculous and hilarious  real life adventures of Tucker Max–is the story of an impromptu bachelor party gone horribly awry thanks to a midget, a fat girl, a gaggle of strippers, an overly destructive public intoxication ordinance, and the consequence of Tucker’s unflinching narcissism.

A tireless and charismatic novelty seeker, Tucker (Matt Czuchry) tricks his buddy Dan (Geoff Stults) into lying to his fiancée Kristy (Keri Lynn Pratt), so they can go to an legendary strip club three and a half hours away to celebrate Dan’s last days of bachelorhood in proper style. Tucker drags their misanthropic friend Drew (Jesse Bradford) along for the ride, and before they know it Tucker’s pursuit of a hilarious carnal interest lands Dan in serious trouble with his both the law and his future wife.

The ensuing blowout leaves Tucker uninvited to the wedding and ankle deep in a mess of his own creation.  If he wants back into the wedding and the lives of his best friends, he’ll have to find a way to balance the demands of friendship with his own narcissism and selfishness.

I Hope They Serve Beer in Hell marks Matt Czuchry first starring role in a feature. The film also stars Jesse Bradford (Bring It On, Romeo + Juliet) and Geoff Stults (Wedding Crashers, The Break-Up) as his best friends, Drew and Dan.  Keri Lynn Pratt (Nip/Tuck, Brothers & Sisters) and Marika Dominczyk (40 Year-Old Virgin, Las Vegas) round out the cast.

Directed by Bob Gosse (Niagara, Niagara, Julie Johnson), Tucker Max and Nils Parker co-wrote the screenplay adapted from Max’s book I Hope They Serve Beer in Hell, which has spent four years on New York Times Bestseller list.  The film is produced by Darko Entertainment’s Richard Kelly, Sean McKittrick and Ted Hamm along with Max and Parker’s Rudius Films.  Max Wong and Karen Firestone of Pinkslip Pictures also produced along side Aaron Ray of The Collective.

Darko Entertainment and Freestyle Releasing will release I Hope They Serve Beer In Hell on Friday, September 25. The film is Rated R by the MPAA for nudity, strong sexual content including graphic dialogue throughout, language and some crude material.


faq
Does Tucker play himself?

Does Tucker make a cameo?
Yes, but we won’t tell you anything about it, you’ll just have to see it in the movie.

Is the movie based on a specific story from the book?
The movie is loosely based on The Austin Road Trip Story, but deviates substantially in many ways. It is, for all intents and purposes, a derivative work of fiction that is very closely based on several of Tucker Max’s real life stories. You don’t need to be a fan to understand anything in the movie, but if you are a fan, it’ll still be what you want to see.

Is there going to be nudity?
Is there any other way to make a movie? Discussed here.

Is this an indie or a studio movie?
It’s an indie. Discussed here and here

Who is financing the movie?
Darko Entertainment, they guys who did Donnie Darko, Southland Tales and The Box. Discussed at length here.

Who is in the movie?

You can see most of the cast list on the movies IMDB page.

What was the negative cost (the cost to shoot and edit the movie)?
6 million dollars.

When will this be released outside of the US?
Not sure, and it varies per territory. At the very least, the movie will be released in the other English speaking nations Australia, New Zealand, UK, etc), but I have no idea if it’ll be the same date or not.

Other interesting or notable blog entries:


abouttour

Instead of just doing one boring premiere in LA like every movie does, Tucker Max and Nils Parker decided to go out to the fans to promote the movie, and are in the process of doing 31 premieres, in 31different cities all around the country, one each day leading up to the opening weekend. And the Premieres aren’t just a screening and nothing else; there are cool swag bags (included in the price of the ticket), and Tucker and Nils are at every stop and do a Q&A after each show,  stick around and sign stuff and take pictures for every fan who wants it, and we’ll even have after parties in some cities. And they document the whole thing:

Recaps and Videos:

Premiere #25: Lawrence [Tucker's recap] [Video recap]

Premiere #24: Iowa City [Tucker's recap] [Video recap]

Premiere #23 Minneapolis [Tucker's recap] [Video recap]

Premiere #22: Madison [Tucker's recap] [Video recap]

Premiere #21: Chicago [Tucker's recap] [Video recap**]

Premiere #20: Bloomington [Tucker's recap] [Video recap**]

Premiere #19: Lexington [Tucker's recap**] [Video recap**]

Premiere #18: Columbus [Tucker's recap] [Video recap]

Premiere #17: East Lansing [Tucker's recap] [Video recap]

Premiere #16: Toronto [Tucker's recap] [Video recap]

Premiere #15: New York City [Tucker's recap] [Video recap**]

Premiere #14: Boston [Tucker's recap**] [Video recap]

Special Bonus: Tucker and Nils Q&A, part 4

Premiere #13: Philadelphia [Tucker's recap] [Video recap]

Premiere #12: State College [Tucker's recap**] [Video recap]

Premiere #11: College Park [Tucker's recap] [Video recap]

Premiere #10: Washington DC [Tucker's recap] [Video recap]

Special Bonus: Tucker and Nils Q&A, part 3

Premiere #9: Blacksburg [Tucker's recap] [Video recap]

Premiere #8: Raleigh [Tucker's recap] [Video recap**]

Special Bonus: The SeX-ray Video***

Premiere #7: Columbia [Tucker's recap] [Video recap]

Special Bonus: Tucker and Nils Q&A, part 2

Premiere #6: Gainesville [Tucker's recap**] [Video recap]

Premiere #5: Tallahassee [Tucker's recap] [Video recap**]

Special Bonus: Tucker and Nils Q&A, part 1

Premiere #4: Athens [Tucker's recap**] [Video recap**]

Premiere #3: Atlanta [Tucker's recap] [Video recap]

Premiere #2: Seattle [Tucker's recap] [Video recap]


thebook

“I Hope They Serve Beer In Hell” took root in the legendary website TuckerMax.com, which started in 2002 as a bet between Tucker and some Duke Law School buddies. The book has taken root in the consciousness of America’s youth, having sold almost 1 million copies and being hailed by the New York Times as the book that started a new literary movement, “fratire,” as well as being called by the Washington Post, “The only book every college student in America has read.”

Facts:

  • Published January 2006 by Citadel Press
  • On the NY Times Best Seller List in 2006 (2 weeks), 2007 (33 weeks), 2008 (52 weeks) and 2009 (33 weeks and counting)
  • Currently #6 on the Paperback non-fiction list (August 23, 2009)
  • 97 consecutive weeks on the list (as of August 23, 2009) and counting; 120+ weeks total
  • As of August 1st 2009, over 1 MILLION books in print


tuckerbio

Tucker Max received his BA from the University of Chicago, where he graduated in 1998. He attended Duke Law School on an academic scholarship, where he graduated with a JD in 2001 (despite the fact that he neglected to buy any of his textbooks for his final two years and spent part of one semester–while still enrolled in classes–living in Cancun). His book, “I Hope They Serve Beer In Hell,” has spent over 100 weeks on the NY Times Best Seller List and has 1 million books in print. He co-wrote and produced the movie based on his book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” and was nominated to Time Magazine’s 100 Most Influential List in 2009. He currently lives in Los Angeles with his dog, Murph.


interviews


videointerviews

Four part interview on Film.com. Part one:

Part two:

Part three:

Part four:

BJ Shea Show:

Nine Part Interview at Screen Junkies. Part One:

Part Two:

Part Three:

Part Four:

Part Five:

Part Six:

Part Seven:

Part Eight:


otherstuff


AmazonBarnes and Noble

I Hope They Serve Beer in Hell

Plot
Tucker decides to take an impromptu trip to celebrate his friend's bachelor party. He drags his friend into a lie with his fiancée, gets him into trouble and then abandons him in order to pursue a hilarious carnal interest. Tucker is disinvited to the wedding, and in order to get back in, Tucker has to find a way to balance his narcissism with the demands of friendship.

Written by:
Tucker Max: Screenplay & Novel (I Hope They Serve Beer in Hell) Nils Parker: Screenplay

Directed by:
Bob Gosse

Production by:

Darko Entertainment

Official Poster: Low / Med / High-res

I Hope They Serve Beer in Hell Poster

Contact Info

Please visit our Contact Page
or direct press inquires to:

Jeffrey Chassen
Jeffrey.chassen@bwr-ny.com
Direct: 212.901.3922
Cell: 646.515.5511
292 Madison Avenue, 12th Floor
New York, NY 10017